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Users will soon have a new feature that allows them to reduce the quantity of AI-created videos appearing in their feeds. This step comes as the platform revealed that it presently contains over 1 billion AI videos.

Pilot Phase and Launch

The update is in a pilot phase over the coming weeks before a full-scale release. This advancement aligns with a increase in AI-generated material, fueled by new video-generation tools.

AI Content on Other Platforms

Studies have shown that approximately 10% of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A large amount of this material is considered mass-produced AI material, a term for inferior, factory-style content that is often illogical or surreal.

Our research shows that a lot of users like content created using AI tools, from computer-generated images to educational videos, and we want to provide users the option to see more or less of that, depending on their own preferences,” commented a platform representative.

AI on the Platform

TikTok disclosed that there are currently 1.3 billion videos on its app identified as artificially created. In total, more than 100 mn pieces of content are added to the service daily, making AI content a minor portion of its overall inventory.

User Control Features

Members will be in a position to limit or boost the volume of AI content they watch by opening the content preference feature in the application and picking “AI-generated content”. Additional categories that can already be adjusted under the tool include current affairs, style, cosmetics, and choreography.

AI Disclosure Rules

The platform’s guidelines oblige users to identify convincing artificially created content, and it prohibits harmful deepfakes of well-known individuals or emergencies. Any believable AI video that is not labeled can be deleted under its community policies.

In addition, the app will from now on apply an “AI-made” label to content produced via its built-in AI features, or detected by an cross-platform project for identifying artificial media. This step is aimed to stop users from trying to circumvent the tagging system.

Educational Initiatives

The company is also introducing a two million dollar educational fund for professionals and organizations to produce learning resources about using AI responsibly. This program will support non-profit groups focused on training computer science.

Moderation Strategy

The platform has justified its moderation strategy, during debate over proposals to lay off hundreds of content moderators in the UK. The company is expected to reduce 439 jobs in its trust and safety department in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by AI moderation.

A company official stated that staff-based oversight would still have a role, but AI can protect employees by removing the most graphic content before it gets reviewed by staff. TikTok stated a significant reduction in explicit and harmful content reviewed by content reviewers over the previous year due to the use of its AI tools.

We believe it is crucial to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is really helping us work at speed.”